Why to NOT hop on every bandwagon
Trends, hot topics, new offerings – all of these can serve as opportunities to bring in money and new patients. Who doesn’t love the...
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3 min
Five Digital Marketing Metrics
The one question that undoubtedly comes up with every new marketing client – “What ROI have others seen?” And every time, it is a...
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4 min
UPDATED: Total Healthcare - Pharmacy Marketing Beyond Prescriptions
Back in 2020, we wrote this blog about Total Healthcare, to provide some marketing suggestions for pharmacies to consider. Since then, a...
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4 min
What it means to treat marketing as an investment in your pharmacy
Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.
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4 min
4 mistakes independent pharmacy owners make
Here are the four most common mistakes that we have seen independent pharmacy owners make.
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8 min
Pros and Cons of Traditional vs Digital Marketing
Oftentimes, when I speak with a pharmacy owner about what marketing they have done in the past, I am met with, “I tried X and it didn’t...
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4 min
Boosting Revenue From Current Pharmacy Patients
Thanks in part to the nationwide staffing shortage, many pharmacies are struggling to serve any new patients that come to the door. In...
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5 min
Pharmacy Services to Implement in 2023
Pharmacy owners have taken to expanding on the product and service offerings to both reach a broader audience & produce additional cash flow
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4 min
25 Pharmacy Marketing Ideas for Under $100
Providing ideas to independent pharmacies on easy, cost-effective, marketing strategies.
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6 min
Utilizing Online Scheduling and Consent Forms
Suggestions on ways to utilize your online scheduling and consent forms for pharmacy services outside of COVID-19.
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5 min
Giving Back Year Round
There are numerous things that small businesses can do throughout the year to help shower their community with some love.
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3 min
Your Pharmacy's Year In Review
With another year almost gone, it is time to take a moment to review your 2021 goals. How has your pharmacy performed?
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3 min
UPDATED: Marketing For Open Enrollment
This is an updated version of our original blog posted in 2019 on marketing for open enrollment, as a few things have changed.
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5 min
4 Simple Steps to Building Patient Loyalty
How do you build loyalty other than offering great customer service? Here are four simple steps to get started.
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5 min
5 Reasons Pharmacies Don’t Do Marketing
For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.
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4 min
Generational Marketing
Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.
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4 min
Managing Online Footprint & Reviews
With all the online activity, as a small business owner, it is important to be mindful of your online footprint.
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4 min
Branding & Positioning Your Pharmacy
Your brand represents your identity and what you offer to customers.
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4 min
The Importance of Community Relations
Let’s talk about some alternative ways to continue community relations in a COVID friendly way.
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3 min
How 2020 Reshaped the Pharmacy Industry
In the past year, how you marketed your pharmacy has changed as well. Here is a more in-depth look at changes in marketing.
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OUR BLOG
The GRX Marketing team has years of marketing experience and knowledge of the independent pharmacy industry—and we love sharing our advice with the independent pharmacy community! Please feel free to share our Art of Pharmacy Marketing blog, website, or contact information with colleagues and friends who might be interested.
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We can look after all your pharmacy marketing needs, from website creation and digital advertising to traditional print marketing.
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