What it means to treat marketing as an investment in your pharmacy
Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.
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- 4 min
A simple marketing plan for pharmacies
Check out some simple marketing tools that pharmacies can easily implement and manage throughout the year.
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- 4 min
The "How" and "Why" of Pharmacy ROI
There are numerous ways for pharmacy owners to track ROI as it relates to their marketing tactics and messaging.
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4 mistakes independent pharmacy owners make
Here are the four most common mistakes that we have seen independent pharmacy owners make.
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- 4 min
How to get more involved in the community
As a business owner & healthcare provider, getting involved in community activities should be at the forefront of your marketing plan.
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Steps to boost your pharmacy’s online ranking
If your website struggles to reach the first page, check out this blog to review the various kinds of SEO you can implement.
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How to plan, write, and schedule social media posts
We are going to provide you with the knowledge you need to plan, write, and schedule your pharmacy’s social media posts.
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25 Pharmacy Marketing Ideas for Under $100
Providing ideas to independent pharmacies on easy, cost-effective, marketing strategies.
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Utilizing Online Scheduling and Consent Forms
Suggestions on ways to utilize your online scheduling and consent forms for pharmacy services outside of COVID-19.
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How to Create + Stick to a Marketing Budget for Your Independent Pharmacy.
While we can’t match the marketing budget the chains have, if you aren’t marketing at all, you are letting them have all the control.
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Your Pharmacy's Year In Review
With another year almost gone, it is time to take a moment to review your 2021 goals. How has your pharmacy performed?
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UPDATED: Marketing For Open Enrollment
This is an updated version of our original blog posted in 2019 on marketing for open enrollment, as a few things have changed.
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4 Simple Steps to Building Patient Loyalty
How do you build loyalty other than offering great customer service? Here are four simple steps to get started.
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5 Reasons Pharmacies Don’t Do Marketing
For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.
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Generational Marketing
Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.
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Managing Online Footprint & Reviews
With all the online activity, as a small business owner, it is important to be mindful of your online footprint.
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Branding & Positioning Your Pharmacy
Your brand represents your identity and what you offer to customers.
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The Importance of Community Relations
Let’s talk about some alternative ways to continue community relations in a COVID friendly way.
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Revamping Your Brand & Strategic Planning
At the end of the year, you review your financial statements, inventory, etc., but do you review your marketing plan?
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Lost in the shuffle
Loyal customers spend significantly more than one-off customers, but how do we convert lost customers to loyal ones?
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THE ART OF
PHARMACY MARKETING
We have years of marketing experience and knowledge of the independent pharmacy industry—and we love sharing our advice with you and your team! Please feel free to share our blog, website, or contact information with colleagues and friends who might be interested.
WANT MORE INFORMATION?
Schedule a meeting with us or head over to our Webinar page for more marketing tips.
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