A brief overview: Instagram was founded in October of 2010 and by 2013 had over 100 million users. Today, Instagram has 400M+ daily active users. Pros vs Cons Pros: 1. If you are looking to target the younger demographic, Instagram is the most widely used social media app for millennials. 2. As a more visual platform, you can utilize photo and video more than content to promote products/services. 3. You can utilize location tagging which has been shown to help improve S

A brief overview: Google+ was created to be Google's own version of social media. It is similar to Facebook, in the sense that you can develop your own network, and Skype with the ability to host a group chat via "Google Hangouts". Pros vs Cons: Pros: 1. Having a Google+ page helps with your company's SEO and can directly affect your website's ranking. 2. You can sort your contacts into communities (e.g. friends, coworkers, family, etc.) 3. Google Hangouts (a video base

A brief overview: LinkedIn was launched in December of 2002. As of September 2016 LinkedIn had more than 467 million accounts in over 200 countries. LinkedIn allows members to create profiles and connections to help develop professional relationships. Pros vs Cons: Pros: 1. LinkedIn is a great way to network with other industry professionals or industries you are looking to break in to. 2. Their news feed provides more business/industry focused news and events. 3. Their

Today we are diving in to #3 on the list of The Big 6 of social media - YouTube. If you have any questions or how it relates to you specifically, please don't hesitate to contact your marketing specialist. A brief overview: YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. As of December 2015, it ranked before Facebook in terms of global

Today we are taking a look at #2 on the list of The Big 6 of social media - Twitter. While this can be an extensive topic, below are some highlights. If you have any questions or how it relates to you specifically, please don't hesitate to contact your marketing specialist. A brief overview: Twitter was founded 11 years ago, in March of 2006. As of January there are 317 million active users monthly, and 500 million tweets sent per day. Pros vs Cons: Pros: 1. Twitter doesn'

This month kicks off the first look into advertising on The Big 6 of social media - Facebook. While this can be an extensive topic, the below are some highlights. If you have any questions about any of the content or how it relates to you specifically, please don't hesitate to contact your marketing specialist. A brief overview: Facebook debued in 2004 and as of this month there are over 1.86 billion monthly active Facebook users and 1.23 billion people log onto Facebook dail

With January brings a new direction for the Marketing 101 blog. For the next several months will be taking an in-depth look into social media - specifically looking at what I am dubbing "The Big 6". It's everywhere! Since the launch of Facebook in 2004, the way people communicate and connect has changed the face of marketing more than any other type of advertising since the first television commercials. For a business to be successful in today's technology driven world, havin

This month marks the final promotional tool we will be reviewing - Direct Marketing. In addition to direct mail, direct marketing also refers to things such as catalogs, kiosks, online marketing (including email), mobile marketing and more. There are 3 main characteristics of direct marketing. 1. It can be easily tailored - messages can be directed to a specific person or a small group of people. This helps cut down on wasted coverage costs. For example, sending out an email