WHEN PHYSICIANS THINK OF PHARMACIES
BE TOP-OF-MIND
Doctor detailing is the best way for your business to be top-of-mind when physicians think of pharmacies in their area. Your
GRX Marketing Specialist will work with you to create a doctor detailing kit each month that includes a personal letter to prescribers and custom marketing materials that highlight your pharmacy’s products and unique services.
Every month, your Marketing Specialist will help you choose a topic to promote, write and design your marketing materials, and mail the doctor detailing kit directly to prescribers on your behalf.*
*We do not call, fax, or visit prescribers on the pharmacy’s behalf.
WHY IS DOCTOR DETAILING
IMPORTANT?
Doctor detailing is essential for building relationships with local physicians and informing them of the services your pharmacy offers. Every time you send doctor detailing materials, you are increasing your brand awareness and differentiating your pharmacy from other pharmacies in the area.
Doctor detailing is most effective when pharmacies follow-up with prescribers over-the-phone or in-person. Face-to-face interaction solidifies your pharmacy’s personal connection with a prescriber. By reminding them that your independent pharmacy is nearby and ready to assist their patients, you can foster relationships that result in a happier, healthier community.