AFFORDABLE MARKETING IDEAS
Our first mini series dives into affordable marketing ideas that realistically fit within an independent pharmacy's budget. Ideas will include provider outreach, traditional marketing, social media, in-stores and more. You will be provided not only with the ideas, but ways to implement them in your marketing plan.
MINI SERIES:
AFFORDABLE.
SUSTAINABLE. GROWTH.
Four short, pre-recorded videos discussing affordable and sustainable marketing to help your pharmacy grow. Episodes will include affordable marketing ideas that fit into a realistic budget, ways to grow within your community via social media, and how to drive non-prescription revenue.
BUILDING PROFITABLE SERVICES
Looking to build additional profits, but don’t know how to start? In this episode we dive into both new ideas as well as ways to make more profits off what you are already doing, such as charging for services or partnering with vendors who can support financial growth.
SOCIAL MEDIA GROWTH
We all dislike Facebook – yet all know we need it to engage with our customers and build our brand's presence. Learn to use this love-hate relationship to your advantage. Social media can help strengthen your relationships, increase your online presence and brand awareness, encourage positive word of mouth, and boost customer loyalty.
NON-PRESCRIPTION GROWTH
Because growing on prescriptions alone is not sustainable for pharmacies, you may need to shift your business strategy. Many clients are adapting their approaching to include new programs, such as weight loss or mental heal, or partnering with local businesses. Partnering with local businesses not only drives traffic to each other’s businesses, but also strengthens your community ties and diversifies your revenue streams.