A brief overview: Google+ was created to be Google's own version of social media. It is similar to Facebook, in the sense that you can develop your own network, and Skype with the ability to host a group chat via "Google Hangouts". Pros vs Cons: Pros: 1. Having a Google+ page helps with your company's SEO and can directly affect your website's ranking. 2. You can sort your contacts into communities (e.g. friends, coworkers, family, etc.) 3. Google Hangouts (a video based group chat platform) allows for real time, face-to-face events for up to 10 people at a time. Cons: 1. A bit on the complicated side and difficult for less technically savvy people to understand and follow. 2. Businesses cannot hold promotions on Google+ like you can with Facebook and other social media platforms. Typical Users: - The average age of the user is 28 years old. - 67% of the users are male. - On average, Google+ users are in more technical fields such as engineering and web development. Strategies: - If you plan on being active in Google+ you will want to define and grow your circles. Get connected with people and other businesses to help others find your business. - Add content regularly, but make it different from Facebook and Twitter. There are no character limits and you can post large format photos for better visibility. - Like Twitter, Google+ uses Hashtags to help you sort out content and make posts and conversations easier to find Misconceptions: Google+ is a less popular Facebook wannabe. While they share some similarities Google+ was not originally designed to be a Facebook alternative, bur rather Google's own version of a combined social, search, video, news outlet. Measuring Results: Google+ measure results in the form of views, clicks, shares, followers and impressions (similar to Facebook) and they provide a dashboard to help you see what has done well and where most people saw your content.