HOW WE GET YOU RESULTS
Strategize a plan
We plan which topics to focus on each month and determine what materials to create to best convey your message. We can also help you select which doctors to target and pull a list of prescribers in your area based on specialty.
Implement the plan
We write and design all the content you send to prescribers, so you can rest assured that your marketing materials will always be cohesive and relevant to your pharmacy.
Analyze the results
Based on your feedback, we can analyze the performance of your doctor detailing campaigns and adjust tactics accordingly to help you maximize your marketing efforts.
WHY IS COMMUNITY
Outreach is essential for building relationships with local physicians, long-term care facilities, schools, and other organizations in your community and informing them of the services your pharmacy offers. Every time you send materials, reach out via phone or conduct in-person visits, you increase your brand awareness and differentiate your pharmacy from other pharmacies in the area.
Any type of print material outreach is most effective when you follow up over the phone or in person. The interaction solidifies your pharmacy’s personal connection with a prescriber. By reminding them that your independent pharmacy is nearby and ready to assist their patients, you can foster relationships that result in a happier, healthier community.
BE TOP OF MIND
IN YOUR COMMUNITY
Every pharmacy knows the importance of reaching out to local prescribers to increase new patient counts, educate on products and services, and grow brand awareness. However, pharmacies often overlook the potential for partnerships with other local organizations. Enter the GRX Marketing Provider+ Outreach program. With this program, you can take your community engagement to the next level.