marketing tips

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THE ART OF

PHARMACY MARKETING

We have years of experience and knowledge on a plethora of pharmacy marketing topics, and we are excited to start this blog and share that knowledge with you and your team! Please feel free to share our blog, website, or contact information with colleagues and friends who might be interested.

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UPDATED: Marketing For Open Enrollment

Oct 7
3 min

UPDATED: Marketing For Open Enrollment

This is an updated version of our original blog posted in 2019 on marketing for open enrollment, as a few things have changed.

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4 Simple Steps to Building Patient Loyalty

Sep 13
5 min

4 Simple Steps to Building Patient Loyalty

How do you build loyalty other than offering great customer service? Here are four simple steps to get started.

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5 Reasons Pharmacies Don’t Do Marketing

Aug 2
5 min

5 Reasons Pharmacies Don’t Do Marketing

For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.

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Generational Marketing

Jul 1
4 min

Generational Marketing

Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.

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Managing Online Footprint & Reviews

Jun 4
4 min

Managing Online Footprint & Reviews

With all the online activity, as a small business owner, it is important to be mindful of your online footprint.

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Branding & Positioning Your Pharmacy

May 10
4 min

Branding & Positioning Your Pharmacy

Your brand represents your identity and what you offer to customers.

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The Importance of Community Relations

Apr 2
4 min

The Importance of Community Relations

Let’s talk about some alternative ways to continue community relations in a COVID friendly way.

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Nov 6, 2020
3 min

Revamping Your Brand & Strategic Planning

At the end of the year, you review your financial statements, inventory, etc., but do you review your marketing plan?

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Lost in the shuffle

Oct 5, 2020
2 min

Lost in the shuffle

Loyal customers spend significantly more than one-off customers, but how do we convert lost customers to loyal ones?

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Website Blogging & SEO Tips

Apr 2, 2020
3 min

Website Blogging & SEO Tips

This blog will be reviewing website search engine optimization (SEO) as well as blogging tips to ensure your business can be found.

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Interactive Social Media

Mar 2, 2020
3 min

Interactive Social Media

What is interactive social media? And how is it different than regular social media posts?

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