The Art of Pharmacy Marketing | Blog | GRX Marketing

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THE ART OF

PHARMACY MARKETING

We have years of experience and knowledge on a plethora of pharmacy marketing topics, and we are excited to start this blog and share that knowledge with you and your team! Please feel free to share our blog, website, or contact information with colleagues and friends who might be interested.

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Finding motivation

Sep 20, 2016
1 min

Finding motivation

Happy Flu Season kickoff month! With the influx of new and current customers, lets dig a bit more into some of the psychological factors that play a part in consumer behavior - to help you understand what goes on in your customers' minds. Motivational factors stem from needs such as physiological, safety, social, esteem, and self-actualization. Psychologist Abraham Maslow sought to explain why people are driven by particular needs at particular times. Why does one person spen

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This time it's personal

Jul 20, 2016
2 min

This time it's personal

Continuing our look at what drives consumer behavior, this month we take a look at personal factors. Remember, while we aren't able to control these factors of behavior, we should always take them into account. Each person has different factors that affect their purchasing behavior - cultural, social, personal, and psychological. Personal factors are things such as; age, occupation, economic situation, lifestyle and personality. Most consumers experience changes in the goods

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Join the group

Jun 20, 2016
1 min

Join the group

Continuing our look at the factors of consumer behavior, this month we take a look at social class. Remember, while we aren't able to control these factors of behavior, we should always take them into account. Each person has different factors that affect their purchasing behavior - cultural, social, personal, and psychological. Social factors consist of the consumer's small groups and family. There are two main kinds of groups to note. 1. Groups that have a direct influence

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Factors of consumer behavior

May 20, 2016
2 min

Factors of consumer behavior

Over the next few months we are going to look at different characteristics that affect consumer behavior. While we aren't able to control these factors, we should always take them into account. Each person has different factors that affect their purchasing behavior - cultural, social, personal, and psychological. Cultural factors (including culture, sub-culture and social class) exert a broad and deep influence on consumer behavior. A person's culture is defined by their basi

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Millions of millennials

Jul 20, 2015
2 min

Millions of millennials

This month we are finishing up our three part look into the different sections of our population that make up the majority of purchasers. Millennials - also known as Generation Y, were born between 1977 and 2000. In the post-recession era, millennials are the most financially strapped generation. With higher unemployment and more debt, most millennials have near empty piggy banks compared to previous generations. The millennials have embraced technology as a way of life and a

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Gen X marks the spot

Jun 20, 2015
1 min

Gen X marks the spot

We are continuing our topic from last month about different groups of purchasers within our society. This month, we are taking a deeper look into Generation X. Unlike the Baby Boomer generation, Gen X is not usually defined by specific dates, but, rather is a combination of people born from the mid 1960's through 1979 - 81 and there are approximately 60 million of them. Generation X'ers are more diverse in regards to race, class, ethnicity, religion, etc. They are more likely

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Boom boom baby boomers

May 20, 2015
2 min

Boom boom baby boomers

Today, we are going to be starting the first of a three-part segment. In today's society, there are three main groups of the population that make up the majority of purchasers - The Baby Boomers, Generation X and the Millennials. In this newsletter, we will be diving into the Baby Boomer demographic. Born between 1946 and 1964 the baby boomers have been one of the most powerful forces in shaping today's marketing environment. They are the wealthiest generation in U.S. history

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Understanding the marketplace and customer needs and wants

Oct 20, 2014
1 min

Understanding the marketplace and customer needs and wants

Take a couple of minutes and think about your community. - What needs aren't being met? - What are you doing better than your competitors? - What are your competitors doing better than you? The beautiful part of being an independent pharmacy is that we are flexible. By getting a clear cut idea of where you stand in your community, we can adapt to meet your community's needs, change our store to better compete with our competitors and can continue to expand our services to b

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