What it means to treat marketing as an investment in your pharmacy
Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.
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- 4 min
4 mistakes independent pharmacy owners make
Here are the four most common mistakes that we have seen independent pharmacy owners make.
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- 4 min
How to get more involved in the community
As a business owner & healthcare provider, getting involved in community activities should be at the forefront of your marketing plan.
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- 5 min
Pharmacy Services to Implement in 2023
Pharmacy owners have taken to expanding on the product and service offerings to both reach a broader audience & produce additional cash flow
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25 Pharmacy Marketing Ideas for Under $100
Providing ideas to independent pharmacies on easy, cost-effective, marketing strategies.
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How to Create + Stick to a Marketing Budget for Your Independent Pharmacy.
While we can’t match the marketing budget the chains have, if you aren’t marketing at all, you are letting them have all the control.
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Giving Back Year Round
There are numerous things that small businesses can do throughout the year to help shower their community with some love.
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Your Pharmacy's Year In Review
With another year almost gone, it is time to take a moment to review your 2021 goals. How has your pharmacy performed?
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- 5 min
4 Simple Steps to Building Patient Loyalty
How do you build loyalty other than offering great customer service? Here are four simple steps to get started.
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5 Reasons Pharmacies Don’t Do Marketing
For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.
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Generational Marketing
Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.
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Managing Online Footprint & Reviews
With all the online activity, as a small business owner, it is important to be mindful of your online footprint.
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- 4 min
Branding & Positioning Your Pharmacy
Your brand represents your identity and what you offer to customers.
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- 3 min
Revamping Your Brand & Strategic Planning
At the end of the year, you review your financial statements, inventory, etc., but do you review your marketing plan?
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- 2 min
Total Healthcare
With DIR fees and low reimbursements, it is crucial for independent pharmacies to diversify in order to just stay afloat.
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Get Up & Stand Out!
Small businesses are essential for local communities. They create meaningful jobs, foster community pride, and keep money close to home.
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THE ART OF
PHARMACY MARKETING
We have years of marketing experience and knowledge of the independent pharmacy industry—and we love sharing our advice with you and your team! Please feel free to share our blog, website, or contact information with colleagues and friends who might be interested.
WANT MORE INFORMATION?
Schedule a meeting with us or head over to our Webinar page for more marketing tips.
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