growing your business

4 min

What it means to treat marketing as an investment in your pharmacy

Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.

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4 min

4 mistakes independent pharmacy owners make

Here are the four most common mistakes that we have seen independent pharmacy owners make.

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4 min

How to get more involved in the community

As a business owner & healthcare provider, getting involved in community activities should be at the forefront of your marketing plan.

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5 min

Pharmacy Services to Implement in 2023

Pharmacy owners have taken to expanding on the product and service offerings to both reach a broader audience & produce additional cash flow

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4 min

25 Pharmacy Marketing Ideas for Under $100

Providing ideas to independent pharmacies on easy, cost-effective, marketing strategies.

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4 min

How to Create + Stick to a Marketing Budget for Your Independent Pharmacy.

While we can’t match the marketing budget the chains have, if you aren’t marketing at all, you are letting them have all the control.

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5 min

Giving Back Year Round

There are numerous things that small businesses can do throughout the year to help shower their community with some love.

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3 min

Your Pharmacy's Year In Review

With another year almost gone, it is time to take a moment to review your 2021 goals. How has your pharmacy performed?

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5 min

4 Simple Steps to Building Patient Loyalty

How do you build loyalty other than offering great customer service? Here are four simple steps to get started.

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5 min

5 Reasons Pharmacies Don’t Do Marketing

For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.

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4 min

Generational Marketing

Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.

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4 min

Managing Online Footprint & Reviews

With all the online activity, as a small business owner, it is important to be mindful of your online footprint.

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4 min

Branding & Positioning Your Pharmacy

Your brand represents your identity and what you offer to customers.

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3 min

Revamping Your Brand & Strategic Planning

At the end of the year, you review your financial statements, inventory, etc., but do you review your marketing plan?

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2 min

Total Healthcare

With DIR fees and low reimbursements, it is crucial for independent pharmacies to diversify in order to just stay afloat.

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2 min

Get Up & Stand Out!

Small businesses are essential for local communities. They create meaningful jobs, foster community pride, and keep money close to home.

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OUR BLOG

The GRX Marketing team has years of marketing experience and knowledge of the independent pharmacy industry—and we love sharing our advice with the independent pharmacy community! Please feel free to share our Art of Pharmacy Marketing blog, website, or contact information with colleagues and friends who might be interested.

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We can look after all your pharmacy marketing needs, from website creation and digital advertising to traditional print marketing.

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