As small business owners we are in a prime position to make a BIG splash in our communities. Whether that involves joining the local chamber of commerce, sponsoring organizations or youth sports teams, or participating in local events, we can go where the chain pharmacies aren’t and have the flexibility to support our community in ways beyond healthcare services.
There are numerous benefits to being actively involved in your community:
It is a relatively inexpensive way to get recognition for your business
Sets your pharmacy apart from the chains
It shows appreciation for the community and creates a positive image for your pharmacy
It allows you to connect with other local businesses to create potential partnerships and a new referral source
Create an outlet for your employees to be more involved in promoting the business
Develop loyalty among your current patients
When it comes to deciding how to get out there, be sure to think outside the box. Just because you are a pharmacy, doesn’t mean you have to stick within the realm of health and wellness when it comes to community events and outreach. There are lots of ways for your pharmacy to get involved.
Hand out water at a local race
Volunteer at a local shelter
Organize a community cleanup day
Hold a fundraiser and collect donations for a local organization or non-profit
Set up a random act of kindness day
Have each member of your team pick their own community outreach project and offer them incentives for positively promoting the pharmacy
Partner with local schools to host a tour of the pharmacy/career day presentation
Even something as simple as having a float in the fall parade can make a lasting impression. Check community calendars to see what is going on, to plan ahead. You can also set up your own community calendar in the pharmacy for other organizations to promote their events. Remember, recognition doesn’t happen overnight. Commit your pharmacy to continually having a community presence and ensure your business is helping those who keep you in business.
Small businesses are essential for local communities. They create meaningful jobs, foster community pride, and keep money close to home which helps support your schools and neighborhoods. What can your pharmacy bring to the table?