VIDEO CREATION
Engage your customers with health-focused, high quality videos or animated gifs implemented on your social media pages, email marketing campaigns, geofencing advertisements or website. You can choose from 15, 30, or 60 second videos from our health video library or have one custom created for your pharmacy.
EMAIL MARKETING
Are you currently collecting patient emails? If the answer is no, you should be. Email marketing is one of the most important and effective ways for your pharmacy to connect with your patients on a regular basis. GRX Marketing can help you create campaigns for sending out personalized messages (like saying Happy Birthday), product offers, pharmacy updates, events, sales, and more.
SOCIAL MEDIA
Our Marketing Specialists will help manage and post to your social media accounts including LinkedIn, Twitter, Instagram, Google Business and Facebook. Content will be a mix of custom posts specific to your pharmacy’s services or products and industry news. If interested in advertising on these platforms, we can provide ad creative and set up/monitor campaigns.
Social media case study
During a Facebook ad promoting a new supplement line, our client received over 21,000 reaches and 24 actions, which were calls made directly to the pharmacy.
Email case study
During a monthly email campaign to veterinarians, our client consistently had an average email open rate of 20%.
Geofencing case study
Through an Easy Transfer geofencing campaign, our client received 24 transfer prescriptions, which equated to 82 new prescriptions in just 2 months!
IF YOU'RE NOT ONLINE,
YOU DON'T EXIST
Recent studies have shown that 81 percent of all consumers search online for a company before deciding to do business with them. They are looking at reviews, websites, and social media to find out who you are and if you deserve their business.
YOUR DIGITAL
MARKETING EXPERTS
One of the best ways to reach a large amount of people in a cost-effective and measurable way is through digital marketing. At GRX Marketing, we can help you develop the right digital marketing strategy to effectively promote your business to your target audience.
GEOFENCING
Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. This is a great way to serve targeted ads to people in your local area, entering a competitor’s location, at an event, etc. Use geofencing to build up your pharmacy’s brand awareness, educate new and existing customers on the services you offer, drive traffic to your website, and encourage purchases in your pharmacy.
REPUTATION MANAGEMENT
Managing and monitoring your online reputation is important to be able to receive positive or negative feedback about your pharmacy, your staff, and the services you offer. GRX Marketing can help you manage and respond to this feedback on your social media pages and other platforms like Google Business or Yelp.