Are you currently collecting patient emails? If the answer is no, you should be. Email marketing is one of the most important and effective ways for your pharmacy to connect with patients on a regular basis. GRX Marketing can help you create campaigns for sending out personalized messages (like saying Happy Birthday), product offers, pharmacy updates, events, sales, and more.
Our specialists will help manage and post to your independent pharmacy's social media accounts including Facebook, Instagram, LinkedIn and Google Business. Social media content will be a mix of pharmacy industry news and posts tailored to your pharmacy's services, products, promotions and events. GRX Marketing can also run paid advertising to further expand your audience reach and online engagement. We will design, setup, implement and analyze results for you!
Geofencing uses GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. It's a great way to serve targeted ads to people living in your local area, shopping at a competitor location, or attending an event. Use geofencing to grow your brand awareness, educate new and existing customers on your services, drive traffic to your website, and encourage purchases in your pharmacy.
SOCIAL MEDIA CAMPAIGN
During a Facebook ad promoting a new supplement line, our client received reached over 21,000 users and resulted in 24 actions, which were calls made directly to the pharmacy.
During a monthly email campaign to veterinarians, our client consistently had an average email open rate of 20%.
Our client targeted three nearby competitors with digital ads promoting a weight loss program. The campaign served over 93,000 impressions and was clicked 157 times.
IF YOU'RE NOT ONLINE, YOU DON'T EXIST
Recent studies have shown that 81 percent of all consumers search online for a company before deciding to do business with them. They are looking at reviews, websites, and social media to find out who you are and if you deserve their business.
One of the best ways to reach a large amount of people in a cost-effective and measurable way is through digital marketing. At GRX Marketing, we can help you develop the right digital marketing strategy to effectively promote your business to your target audience.
ONLINE REPUTATION MANAGEMENT
Managing and monitoring your online reputation is necessary to receive positive or negative feedback about your pharmacy, your staff, and the services you offer. GRX Marketing can help you manage your independent pharmacy's reputation on Google, Yelp, and social media accounts, such as Facebook and LinkedIn.