Engage your customers with high-quality videos or animated gifs on your social media pages, email marketing campaigns, geofencing advertisements, or website. You can choose from 15, 30, or 60-second videos from our health video library or have one custom created for your pharmacy.
Are you currently collecting patient emails? If the answer is no, you should be. Email marketing is one of the most important and effective ways for your pharmacy to connect with patients on a regular basis. GRX Marketing can help you create campaigns for sending out personalized messages (like saying Happy Birthday), product offers, pharmacy updates, events, sales, and more.
Our Marketing Specialists will help manage and post to your social media accounts including Facebook, Instagram, Google Business, LinkedIn, and Twitter. Content will be a mix of industry news and custom posts, specific to your pharmacy’s services or products. If you're interested in paid advertising on these platforms, we can provide ad creatives, set up campaigns, and monitor results.
Social media case study
During a Facebook ad promoting a new supplement line, our client received reached over 21,000 users and resulted in 24 actions, which were calls made directly to the pharmacy.
Email case study
During a monthly email campaign to veterinarians, our client consistently had an average email open rate of 20%.
Geofencing case study
Our client targeted three nearby competitors with digital ads promoting a weight loss program. The campaign served over 93,000 impressions and was clicked 157 times.
Geofencing uses GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. It's a great way to serve targeted ads to people living in your local area, shopping at a competitor location, or attending an event. Use geofencing to grow your brand awareness, educate new and existing customers on your services, drive traffic to your website, and encourage purchases in your pharmacy.
Managing and monitoring your online reputation is necessary to receive positive or negative feedback about your pharmacy, your staff, and the services you offer. GRX Marketing can help you manage and respond to this feedback on your social media pages and other platforms like Google Business or Yelp.