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SEO Part 2: Why is SEO important?


92% of searchers choose a business on page 1. Additionally, 75% of traffic goes to the top 5 positions, with 33% going to the first organic result. Let that sink in for a minute. If your business isn't in the top 5 results (or worse, not even on the first page), then you are missing out on at least 75% of people looking for businesses like yours. If that isn't enough, search has been shown to be 1.8x more likely than traditional advertising to have a positive impact on purchasing decisions. It has been proven repeatedly that SEO is important. In addition to the statistics above, there are other things it can do for you. SEO causes you to make your site and overall web presence better for your prospects and customers. When you improve your site’s content, functionality, user experience, etc. for search engines, your visitors benefit, and your site attracts more of the right kind of traffic. Being visible within search results also helps with brand awareness. If you feel like people don't know about your business, it might be that they can't find you online - and we all know, if it isn't online, it doesn't least in today's technology-centered world. Additionally, according to BrightLocal, seven out of 10 customers are more likely to use a local business if it has information on social media sites. By having an active social media page you develop a more personal connection with consumers and can utilize that connection to help drive traffic to your website. For a review of your websites current SEO, give GRX a call today.


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