Think Outside the Box


Even before COVID-19 turned the world upside-down the independent pharmacy industry was changing. Gone are the days where pharmacies can survive on filling prescriptions alone. Between low reimbursements and DIR fees, most independent pharmacies have been re-evaluating how they do business, what services they offer, and finding new and unique ways to get noticed in their community and generate additional revenue streams.


With everything happening currently, it can feel intimidating trying to find the right things to say or do – or maybe your inclination is to hunker down and escape the world for a while. It’s natural to feel uneasy, but businesses in every industry all over the US need to find their voice and make a plan. In a recent article, published by thinkwithgoogle.com it says:


Reputations are being won and lost every day. How companies behave and communicate now will define their brand — with employees, customers, and entire communities — for the next decade. Brands that people see taking action today are the ones they’ll remember years from now.


Brands also need to plan for a post-pandemic world. Market disruption fuels innovation. And those who embrace and lead the changes happening across our industry will emerge stronger.


…. Loyalty is up for grabs. We’re seeing more than one-third of U.S. consumers choosing brands they normally wouldn’t. And, it’s worth noting, 80% of Americans are likely to support a brand that has taken action and helped communities impacted by COVID-19.

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So, the question becomes, what can your pharmacy do today – to make a difference within your community. While each city has unique needs, there are things that any pharmacy can do to help. The key is to find something that matters to you and your team, that your community needs, and think outside of the pharmacy box. Below are some things that other pharmacies have done to keep themselves visible and help make a difference.


  • - Sponsor drives to collect canned foods and personal items for food pantries and shelters.

  • Support hospitals, and front-line workers in your community by providing lunch, health kits, and PPE.

  • Purchase gift cards from other local businesses and give them away to families in need.

  • Do fundraising to support those who became unemployed in the last two months.

  • Facilitate communication between patients and prescribers for blood and plasma donations.

  • Reach out to nursing homes, assisted living facilities, long-term care facilities, and hospice facilities to offer supplies and compounded hand sanitizer.


These are just a few ideas for you to consider when thinking about how your pharmacy can get outside of the pharmacy box, and really make a difference. All it takes is a little time and effort and a desire to make a positive impact on the world. For more information or questions, please contact GRX Marketing at 515-280-2914 or info@grxmarketing.com

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