TRADITIONAL MARKETING ISN'T DEAD
If there’s one thing we know as pharmacy marketing experts, traditional marketing is alive and thriving in our industry. Traditional marketing is memorable, trustworthy, and effective at reaching a large audience. From billboards and postcards to in-store print materials, we have experience developing and implementing a wide range of tactics in communities across the country.
AREAS OF EXPERTISE
ADVERTISING
We handle all traditional advertising, big and small. Radio spots, TV commercials, newspaper ads—You name it, we’ve done it! Not sure where to start? Your Marketing Specialist can help identify local advertising opportunities, provide recommendations within your budget, and serve as a liaison between your business and media vendors.
IN-STORE MARKETING
Digital marketing helps drive traffic to your pharmacy, but then what? Marketing doesn’t stop when people enter your pharmacy! High-quality print materials and signage provide education, drive action, and build patient loyalty. All materials designed by GRX Marketing are tailor-made to enrich your pharmacy’s brand and add a personal touch to your in-store experience.
PUBLIC RELATIONS
Our public relations services include press release writing, media pitching, crisis management, internal communication, and brand reputation management. With PR planning, we’ll ensure you send the right messages to the right audiences.
EVENT PLANNING
We’ve helped hundreds of independent pharmacies pull off successful grand openings, product launches, and customer appreciation events. From concept to execution, we’ll help you plan, promote, and prepare every detail.
DIRECT MAIL
Studies show that receiving a physical item in the mail is more memorable than seeing a digital ad. For a marketing that’s targeted, measurable, and impactful, consider a direct mail campaign.
WE CAN LOOK AFTER YOUR OTHER MARKETING, TOO
We help you navigate the complex world of social media, search engines, and analytics. Harnessing the power of digital marketing, we will reach targeted audiences, drive conversions, and measure ROI with minimal upfront costs.
With expertly crafted messaging, cohesive materials, and a result-driven outreach plan, we can help you build lasting partnerships within your local market.
If patients can’t find you – you don’t exist. Our custom HIPAA compliant websites enhance brand reputation, attracts new patients, and sets you apart from the competition.
Marketing without a strategy leads to wasted spend and inconsistency. That’s why we take the time to understand your goals to develop a strategic plan that prioritizes results.