DOES IT FEEL LIKE THE WHOLE WORLD HAS GONE DIGITAL?
You may feel like the whole world has gone digital, but the GRX Marketing team knows traditional marketing is still a powerful tool. Over 50% of customers say print materials are the most trustworthy type of marketing. We will help you harness the power of traditional marketing by designing a campaign tailored to your pharmacy’s target audience and unique goals.
Advertising
Whether it’s a TV commercial, radio spot, big city billboard, or small local newspaper ad, we’ll make your advertisements memorable, informative, and compelling. Our Marketing Specialists design ads, write scripts, and work with media buyers on your behalf.
Public Relations
Our public relations services include press release writing, crisis management, internal communications, and brand management. From sending your pharmacy’s newsworthy stories to local reporting outlets to establishing guidelines for your pharmacy’s content, we’ll make sure you’re sending the right messages to the right audiences.
Voice Messages
Want to send personalized voice messages to your patients with information about upcoming events or promotions? We will write the scripts and work with you and your vendor to schedule them.
Event Planning
If you need to plan a grand opening, grand re-opening, product launch, or another event for your independent pharmacy, we can help. We will assist with ideation, scheduling, organization, and promotion to help you pull off a successful event.
Direct Mail
If you're looking to attract new customers through direct mail, we will work with a mail house to set the criteria, purchase the list, design the materials, and send off the creative to be printed and mailed.
Promotional Products
Want to promote your brand and get your name in front of your target audience? Unique, branded items are memorable whether you use them in your store, distribute them at events, or include them in doctor detailing kits.