DOES IT FEEL LIKE THE WHOLE WORLD
HAS GONE DIGITAL?
It may feel like the whole world has gone digital, but the
GRX Marketing team knows traditional marketing is still a powerful tool. Through traditional marketing campaigns, we will help you harness the power to design a campaign that is tailored to your pharmacy’s target audience and unique goals.
56%
of customers find print marketing to be the most trustworthy type of marketing
79%
of households say they read direct mail ads
44%
of customers visit a brand's website after receiving direct mail
Advertising
Whether it’s a TV commercial, radio spot, large city billboard, or small local newspaper ad, we’ll make your advertisements memorable, informative, and compelling. Our Marketing Specialists will design ads, write scripts, and work with media buying representatives on your behalf.
Event Planning
If you need to plan a grand opening, grand re-opening, product launch, or other event for your independent pharmacy, we can help. We will assist with ideation, scheduling, organization, and promotion to help you pull off a successful event.
Public Relations
Our public relations services include press release writing, crisis management, internal communications, and brand management. From sending your pharmacy’s newsworthy stories to local reporting outlets to establishing guidelines for your pharmacy’s content, we’ll make sure you’re sending the right messages to the right audiences.
Direct Mail
If you're looking to attract new customers through direct mail, we will work with a mail-house to set the criteria, purchase the list, design the materials, and send off the creative to be printed and mailed.
Voice Messages
Want to send personalized voice messages to your patients with information about upcoming events or promotions? We will write the script for you and work with you and your vendor to get them scheduled.
Promotional Products
Want to promote your brand and get your name in front of your target audience? Whether you use them in your store, distribute them at events, or include them in doctor detailing kits, unique items with your logo will be remembered!