#segmentation

1 min

A vase or two faces?

Happy American Pharmacist's Month! This month, we are diving a bit more into some of the psychological factors that play a part in...

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2 min

This time it's personal

Continuing our look at what drives consumer behavior, this month we take a look at personal factors. Remember, while we aren't able to...

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1 min

Join the group

Continuing our look at the factors of consumer behavior, this month we take a look at social class. Remember, while we aren't able to...

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2 min

Factors of consumer behavior

Over the next few months we are going to look at different characteristics that affect consumer behavior. While we aren't able to control...

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1 min

Market Segmentation & Targeting

Over the past few months we have used the terms market segment and targeting in these blogs, so this month we are going to delve into...

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