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Let's start at the very beginning

What is marketing? Marketing in its most basic form, is defined as managing profitable relationships. More specifically, marketing is the process by which we create value for customers and build strong relationships in order to capture value from these customers in return.

Additionally, marketing has two main goals:

1. Attract new customers

2. Keep and grow current customers

Application We achieve these goals by following these simple steps: - Understand the marketplace and customer needs and wants - Create a customer driven environment - Always work toward delivering superior value - Build profitable relationships and create customer delight

We will delve into these steps in depth in future blogs, and how by following these steps we can improve sales set ourselves apart from the competition.

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