How to Establish Credibility Using Strategic Marketing
- GRX Marketing
- Dec 3
- 2 min read
Is your pharmacy credible? Whether it is or not, it is important to first understand what makes a business credible.
What Makes a Credible Business?
There are many different aspects that help to make a credible business. From strong branding to a digital presence, each aspect of building a credible business is important.
Branding Strategies
You have your pharmacy, great! What about branding? Do you have a logo? If not, this should be your first step. Having a consistent branding style and message will help consumers find and recognize you easier. It is also important to keep an updated look. In today’s modern age, having a brand that is stuck in the 60’s just won’t cut it. Keeping an updated look helps boost credibility.
Another branding strategy is to train your pharmacy staff to answer questions about the products you carry and services you offer. Having a knowledgeable staff helps build credibility with patients visiting the pharmacy in person or inquiring about your products and services over the phone.
Digital Strategies
If you don’t already have a website, that should be your first step after establishing a brand. According to an article published on Entrepreneurs HQ, 27% of small businesses are operating without a website, and when it comes to consumer purchasing, 89% of consumers research products and services online before making a purchase. ¹ A strong, branded website is essential to remain credible and competitive.
Along with having a website, establishing a strong online presence via social media builds credibility. Posting relevant content with the occasional link to your website, responding to reviews, and ensuring online listings are accurate are all factors that help to strengthen your pharmacy’s credibility.
Local Strategies
Something that is often overlooked is using photos of the pharmacy, staff, and products on your marketing materials (this includes your website and social media). Photos that are genuine to the pharmacy get better engagement on social media and are seen as more credible on your website and other marketing materials. Coming from a consumer perspective, seeing pictures of the pharmacy, staff, and products on marketing items helps make a personal connection which in turn builds credibility, something you often can’t get with stock images.
Writing and sending out press releases helps build credibility as well by showing the community you are engaged and reliable. Not only does it help boost credibility, but it is also an opportunity to get more backlinks to your pharmacy website. Backlinks are useful in building credibility, as well as boosting website traffic and engagement.
If these tips got you thinking, “Is my pharmacy credible? Do I have a strong brand? Is my website up to date? Does my local market know who I am?”, we have good news. GRX Marketing is here to help you establish a strong, credible pharmacy in your community. With our wide range of services, we provide everything you need to become a consistently credible pharmacy or strengthen your credibility even further. If you need marketing efforts that build your brand, don’t hesitate to contact us!
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