This month we are finishing up our three part look into the different sections of our population that make up the majority of purchasers.
Millennials - also known as Generation Y, were born between 1977 and 2000. In the post-recession era, millennials are the most financially strapped generation. With higher unemployment and more debt, most millennials have near empty piggy banks compared to previous generations.
The millennials have embraced technology as a way of life and are fluent and utterly comfortable with it. They are the first generation to grow up in a world with computers and social networks. Because of this, they tend to expect one-on-one interaction with brands and embrace the ability to share reviews with friends and strangers. When interacting with millennials, be authentic. Don't try to be what you think they want you to be, just be who you are normally and it will be appreciated.
Authenticity and honesty matter. Additionally, know that you will be fact-checked. With information so readily available, everything you say can and will be reviewed, so make sure you are honest and if you don't know, don't make something up.
Lastly, get to the point, quickly, and then wait. Don't add a bunch of extra information or fluff because you will lose their attention. Millennials are used to getting information quickly and if they don't get it within a few minutes, they move on. Once they get all the facts, they will make their decision and not before.
When looking at how to market your business to millennials, consider adding technology to your marketing mix. Whether that be with a mobile app, online refills or simply upping your social media usage, your marketing rep will be able to help you target this growing group.