#customergroups

1 min

Finding motivation

Happy Flu Season kickoff month! With the influx of new and current customers, lets dig a bit more into some of the psychological factors...

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2 min

This time it's personal

Continuing our look at what drives consumer behavior, this month we take a look at personal factors. Remember, while we aren't able to...

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1 min

Join the group

Continuing our look at the factors of consumer behavior, this month we take a look at social class. Remember, while we aren't able to...

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2 min

Factors of consumer behavior

Over the next few months we are going to look at different characteristics that affect consumer behavior. While we aren't able to control...

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2 min

Millions of millennials

This month we are finishing up our three part look into the different sections of our population that make up the majority of purchasers....

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1 min

Gen X marks the spot

We are continuing our topic from last month about different groups of purchasers within our society. This month, we are taking a deeper...

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2 min

Boom boom baby boomers

Today, we are going to be starting the first of a three-part segment. In today's society, there are three main groups of the population...

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1 min

Understanding the marketplace and customer needs and wants

Take a couple of minutes and think about your community. - What needs aren't being met? - What are you doing better than your...

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